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1 year and $1 billion later, Pokémon Go is trying to stay relevant for hardcore players
|07/07/2017||Posted by BusinessMediaguide.Com under General World News||
Around this time last year, thousands of people were causing stampedes in major cities around the world while playing Pokémon Go, the hit game by Niantic Labs.
While the crowds are mostly gone one year later, Pokémon Go has been nothing short of a global phenomenon. It’s amassed over $1 billion in revenue faster than any mobile game and boasts around 65 million monthly users.
Facebook CEO Mark Zuckerberg, Apple CEO Tim Cook, and others have also heralded Pokémon Go as the first successful use case for augmented reality, the nascent tech that overlays virtual objects onto the read more >>>