3 factors are driving the plant-based ‘meat’ revolution as analysts predict companies like Beyond Meat and Impossible Foods could explode into a $140 billion industry
- Plant-based “meat” sales are set to explode, with Barclays estimating that the market for alternative meat could grow by 1,000% over the next 10 years, reaching $140 billion.
- Barclays says that climate change, animal welfare concerns, and greater interest in wellness are driving the meat-substitute revolution.
- “Sustainability is increasingly more relevant as consumers, especially Millennials and Gen Z, have become more aware of the damage that food production has caused to the planet,” Barclays states in a recent report.
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Plant-based “meat” is going mainstream, as grocery stores and fast-food chains jump on