A mascara ad from Rimmel was banned because it exaggerated Cara Delevingne’s eyelashes
|04/19/2017||Posted by BusinessMediaguide.Com under General World News||
An ad from Coty-owned makeup brand Rimmel that starred actress Cara Delevingne was banned by the UK’s Advertising Standards Authority (ASA) for exaggerating the effect of the product.
The advert promoted the brand’s Scandaleyes Reloaded promising “dangerously bold lashes” and “extreme volume.”
A viewer complained to the ASA in December 2016 saying the ad was misleading.
In a statement the ASA said: “Because the ad conveyed a volumising, lengthening and thickening effect of the product we considered the use of lash inserts and the post-production technique were likely to exaggerate the effect beyond what could be achieved by the product among consumers.”
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