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A retail startup that allows people to try on clothes digitally just got a £10 million boost





Metail founder Tom Adeyoola

LONDON – Metail, which allows customers try on clothes in a virtual fitting room, secured £10 million ($12.88 million) in a Series B funding round, as fashion retail continues its move from the high street to the internet.

The round was led by TAL, a leading Hong Kong-based clothing manufacturer which also led the 2014 funding round. The company had already raised £12.5 million ($16.1 million) since setting up in 2008.

Metail presents customers with a simulated version of themselves that takes into account their size and weight.

It aims to reduce the number of returns customers make for online purchases, as read more >>>

Source:: BusinessInsider.Com

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