A rival of the world’s biggest ad agency doesn’t think Amazon is already a big competitor to Google in online advertising (OMC)
|04/19/2017||Posted by BusinessMediaguide.Com under General World News||
Omnicom CEO John Wren downplayed the size of Amazon’s advertising business in his company’s first quarter earnings call.
This is in contrast to the thoughts of WPP CEO Sir Martin Sorrell, who is already preparing for Amazon’s push into advertising and said the online retailer was what kept him up at night.
During WPP’s full year earnings call in March, Sorrell said: “The answer to the question, ‘What worries you when you go to bed at night and wake up in the morning?’ isn’t a 3-month-old child. It’s Amazon — which is a child but not three months.” He also said read more >>>