Actor Edward Norton’s startup wants to fix the way TV ads are measured, and a handful of ad-tech investors have put millions behind it
- Edo is a data and measurement startup with a database of 47 million television airings that helps marketers analyze the creative and placement of their TV ads.
- Edward Norton and Daniel Nadler founded the firm, which has raised $12 million in series A funding.
- The TV-tech industry is exploding in terms of funding, and a growing number of firms promise advertisers granular stats about their TV campaigns.
Investors are betting big on companies that promise to fundamentally shake up TV advertising, and another startup just snagged a sizable round.
The TV-geared analytics and measurement company Edo has secured $12 million in series A