Amazon is launching a home makeover show featuring YouTube stars that’s designed to sell products (AMZN)
|07/31/2017||Posted by BusinessMediaguide.Com under General World News||
- Amazon is planning a home makeover show featuring YouTube stars
- The show, ‘Overhaul,’ will feature furniture and other products people can buy on Amazon.com
- If the model proves successful, it could trigger a trend of shows blending entertainment and commerce
Amazon is planning a home makeover show that will be designed to help the retailer sell products.
The e-commerce behemoth has partnered with Kin Community, a web video production/ad company, to produce “Overhaul,” a six-episode show that will feature several YouTube stars having their home’s refurbished made over.
“Overhaul” is being hosted and co-produced by Christiane Lemieux, founder of DwellStudio, and the high-end custom read more >>>