Amazon needs to do one thing to dominate the beauty industry, analyst says (AMZN)
- While Amazon has successfully disrupted many industries, one space where the tech giant is not yet a major threat is beauty retail.
- Consumers are opting for specialty retailers such as Sephora and Ulta Beauty as their shopping destination for prestigious beauty brands, according to Jefferies analyst Stephanie Wissink.
- Amazon can sell beauty products within the price sweet spot of $20-$30, but brand access is the key to winning customers, Wissink said.
- Watch Amazon trade live.
Amazon has successfully disrupted a number of industries, from grocery stores to healthcare, but one space where the tech giant