An unlikely industry has found a ‘genius’ way to advertise to millennials
|06/17/2017||Posted by BusinessMediaguide.Com under General World News||
Walk through any major music festival and you’re going to encounter similar fixtures: big stages, a mix of hip up-and-comers and established megastars, and an array of gourmet food and drink vendors. Add one more to the list: brands.
At this year’s Governors Ball Music Festival in New York City, the brands were tucked into every corner: Bacardi Rum, Tito’s Vodka, Coca Cola, Vitamin Water, Subway, and Godiva Chocolate, to name a few.