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An unlikely industry has found a ‘genius’ way to advertise to millennials

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Walk through any major music festival and you’re going to encounter similar fixtures: big stages, a mix of hip up-and-comers and established megastars, and an array of gourmet food and drink vendors. Add one more to the list: brands.

At this year’s Governors Ball Music Festival in New York City, the brands were tucked into every corner: Bacardi Rum, Tito’s Vodka, Coca Cola, Vitamin Water, Subway, and Godiva Chocolate, to name a few.

One might think that advertising at an event attendees pay $300 or more to attend would be unwelcome, particularly among hip millennials, whose reputation as advertising-averse and read more >>>

Source:: BusinessInsider.Com

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