Home » General World News » Apple’s Shazam deal is a sneak attack to hit Spotify where it hurts (AAPL, GOOG)

Apple’s Shazam deal is a sneak attack to hit Spotify where it hurts (AAPL, GOOG)





tim cook

  • Apple bought Shazam for $400 million, which makes it one of the company’s largest acquisitions in years.
  • Shazam makes the most sense inside Apple’s music division, which falls under SVP Eddy Cue.
  • Apple is unlikely to be interested in Shazam’s advertising business.

Apple has yet to reveal its plans for Shazam, the popular music recognition app it acquired for $400 million on Monday.

And given the iPhone maker’s penchant for secrecy, chances are good that it will be some time before we learn anything about Shazam’s future under Apple — if we ever do at all.

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Source:: BusinessInsider.Com

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