Apple’s Shazam deal is a sneak attack to hit Spotify where it hurts (AAPL, GOOG)
|12/13/2017||Posted by BusinessMediaguide.Com under General World News||
- Apple bought Shazam for $400 million, which makes it one of the company’s largest acquisitions in years.
- Shazam makes the most sense inside Apple’s music division, which falls under SVP Eddy Cue.
- Apple is unlikely to be interested in Shazam’s advertising business.
And given the iPhone maker’s penchant for secrecy, chances are good that it will be some time before we learn anything about Shazam’s future under Apple — if we ever do at all.
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