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Blue Apron’s comeback plan might take a while to start working (APRN)





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Blue Apron has a plan to turn its fortunes around, but it might take a while to get it going.

In a note downgrading the company to a neutral rating, Stifel said Blue Apron’s plan to jump start its business will take several quarters to make a real difference.

Blue Apron recently expanded its product lineup and allowed customers more flexibility in their meal plans, which could potentially boost the company’s low retention rate. But the expansion has been rough and comes at a bad time.

“The company is currently facing challenges with the transition of order volume to its new fulfillment read more >>>

Source:: BusinessInsider.Com

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