Cable TV companies could lose nearly $1 billion to people cutting the cord over the next year, according to a new study by management consulting firm cg42.
The firm estimates that 800,000 cable customers will ditch their subscriptions in the next 12 months. Since cg42 expects each customer to be an average loss of $1,248, that means losses will approach $1 billion.
Cg42 also found that the average cord-cutter saves $104 per month by canceling. Some in the industry have argued that cutting the cord doesn’t actually save you money if you subscribe to a bunch of streaming services like Netflix, read more >>>