Discovery is sending a self-made billionaire ‘undercover’ to an unfamiliar city to see if he can build a million-dollar company from scratch in 90 days
- Discovery is about to begin production on a new show called “Undercover Billionaire.”
- In the show, an unnamed self-made billionaire will try to create a million-dollar company from scratch in 90 days.
- They will not be allowed to access his previous contacts or wealth, and will be sent to an unfamiliar city.
- Succeed or fail, the show will be a commentary on the American Dream.
If you dropped a self-made billionaire off in a random city, with just a few dollars and the drive to build something, could they make a million-dollar business in only a few months?
That’s the question Discovery is trying to