Fox is letting people watch fewer ads on TV using a trick adapted from the internet
|10/21/2017||Posted by BusinessMediaguide.Com under General World News||
- Fox and video-tech company Innovid are bringing a new ad product to TV that is designed to let people watch fewer ads.
- The plan is to help people used to binging shows on streaming services have more control of their ad experiences.
- For advertisers, it’s a chance to give people the choice to engage with their TV ads on a deeper level.
People are doing whatever they can to avoid TV ads. Fox wants to help them.
The broadcaster has teamed up with the video tech company Innovid to bring new interactive ads to people’s TV screens designed to engage viewers and satisfy their read more >>>