Google wants to own the future of TV ad infrastructure (GOOGL)
|10/21/2017||Posted by BusinessMediaguide.Com under General World News||
- Google wants to become an integral player in the TV ad landscape.
- The company is trying to get TV companies to adopt its video ad tech software – and in the process is looking to displace Comcast.
- The stakes are high, as Google would love to get a slice of the $72 billion US TV ad market. But the TV business has reasons to be wary of the search giant’s clout.
For Google, TV is the final frontier. So it would make sense that to get there, the search giant started with Star Trek.