Home » General World News » Here’s why Spotify is bypassing the normal IPO process — and why more companies don’t do it

Here’s why Spotify is bypassing the normal IPO process — and why more companies don’t do it





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  • It was recently reported that Spotify confidentially filed initial public offering documents at the end of December as it pursues a so-called “direct listing.”
  • Spotify is perfectly positioned to effectively use a direct listing due to its unique combination of name-brand recognition and an already-massive private market valuation.
  • Just because Spotify is doing a direct listing doesn’t mean other companies should follow suit. It’s a risky process, and one not built for everyone.
  • “When we think about why companies go public, they do it for liquidity, to raise their profile, for capital,” John Tuttle, head of global listings at NYSE, read more >>>

    Source:: BusinessInsider.Com

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