How Netflix prepares to unleash a monster like ‘Stranger Things 2’ to its ‘north of 300 million’ potential viewers
|10/23/2017||Posted by BusinessMediaguide.Com under General World News||
A huge part of Netflix’s pitch to investors, which has helped propel its stock up and up, is that it will become the first truly global TV network.
Getting worldwide rights to original shows and movies, and delivering them by internet data, means that Netflix can zap a marquee release like “Stranger Things 2” into the eyeballs of subscribers all over the world on release day.
And Netflix’s reach is gargantuan. Todd Yellin, Netflix’s VP of product innovation, said that while its subscriber base recently crossed 100 million, its total number of viewers (including families, password sharing, and so on) is read more >>>