Huge media companies like CBS and ESPN are banding together to fight Google and Facebook — but it may not be enough
|11/10/2017||Posted by BusinessMediaguide.Com under General World News||
- Big media companies are working together to sell digital ads to better battle Google and Facebook
- The TrustX initiative, which includes buy-in from the likes of CBS, News Corp., Conde Nast and Vox Media, is ramping its capabilities while promising marketers a safe harbor for their ads
- Yet TrustX faces potential challenges, including competing agendas and fickle ad buyers
A host of big media companies have come to a difficult realization — the enemy of the digital duopoly may be my new best friend.
The duopoly, of course, is Facebook and Google, and, to battle its growing dominance in digital advertising, media players ranging read more >>>