Take a look around the entrepreneurial landscape today, and you’d think all you need to succeed is to have a good idea. The field of entrepreneurship is littered with motivational messages urging us to quit our 9-5 day jobs, pitch a great idea, and then the money will magically start pouring in.
Sadly, this is not the case. There’s a whole lot of legwork that goes on between having a great idea for a product and actually getting that product onto the shelf.
And nobody knows this better than Bonnie Harvey and Michael Houlihan, founders of Barefoot Wine and creators of The read more >>>