IWG’s CEO told us the flex-office company is taking cues from McDonald’s and betting on explosive franchising growth to get to 30,000 locations
General World News
IWG, a flex-office provider with roughly 3,500 locations in 110 countries, has started to franchise parts of its business this year.
The company began by selling its
Japanese business to local meeting and event venue operator TKP for around $446 million
and singing a franchise agreement
Last month, sold its
Swiss business for roughly $121.5 million to a Swiss joint-venture
IWG’s CEO told us that he takes inspiration from McDonald’s, which grew rapidly through franchising. Dixon hopes to eventually grow the company to 30,000 locations, close to McDonald’s more than 38,000 locations.
Franchising is just one strategy to grow
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