Home » General World News » Marketing Vs Revenue Management: 4 Ways to Bridge the Gap

Marketing Vs Revenue Management: 4 Ways to Bridge the Gap





Revenue managers and hotel marketers are often at odds, one department focused on balancing ADR and occupancy, while the other focuses on awareness, demand and ‘branding.’ In this post, Noelani Berkholtz, Tambourine’s Director of Distribution Strategy and former long-time hotel revenue manager, explains these differences and outlines what revenue managers can do to assist and champion their hotel marketing teams to help both departments achieve mutual success read more >>>

Source:: HotelNewsresource.Com

Comments are closed.