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Morgan Stanley is using Snapchat to recruit the next generation of bankers (MS, SNAP)





college students selfie harvard

Morgan Stanley is using Snapchat, the popular messaging app, to welcome back college students at 19 universities across the US.

On Wednesday, students at UPenn, Harvard, Villanova, Howard, and 14 other college campuses were be able to snap a picture with a Morgan Stanley themed geofilter.

“We’re always looking for new and innovative ways to reach today’s best talent on campuses around the country,” said Lisa Manganello, head of integrated brand marketing at Morgan Stanley, in an email to Business Insider. “We have to be where they are, and they’re on Snapchat.”

Snapchat geofilters let you put artwork, company logos, and other read more >>>

Source:: BusinessInsider.Com

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