Music superstars like The Weeknd are embracing the ‘freemium’ model to rule the future
|06/13/2017||Posted by BusinessMediaguide.Com under General World News||
Some of the world’s top music artists are turning to a classic tech startup strategy to find success in the digital age: scale with a compelling free product, and then convert your most passionate users into paying customers.
In a new interview, Abel “the Weeknd” Tesfaye described his initial breakout, which came with a series of mysterious free mixtapes starting around 2011.
“I really wanted people who had no idea who I was to hear my project,” the 27-year-old Toronto native told Forbes. “You don’t do that by asking for money.”
The idea was to get his music into the hands read more >>>