Newspapers are grappling with the rapid shift of advertising online
|06/30/2017||Posted by BusinessMediaguide.Com under General World News||
Newspaper group Trinity Mirror is struggling with the rapidly declining print advertising market, according to a trading update released on Friday.
The group, which publishes the Daily Mirror and People newspapers in the UK, said it expects a 9% fall in revenues in the first half of the year, with print income down 12% but digital up 5%. The biggest fall was in print advertising revenue, which plummeted 21%. Trinity Mirror’s digital performance was much stronger, with digital display and transactional revenue jumping 18%.
CEO Simon Fox said in the statement: “The trading environment for print in the first half remained read more >>>