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Salesforce just bought a startup called Twin Prime, adding to its $5 billion buying binge (CRM)





Marc Benioff

Salesforce just bought another startup called Twin Prime, adding to its $5 billion acquisition spree this year.

Twin Prime is a five-year old startup that helps mobile apps perform better. Its CEO Katrik Chandrayana claims that Twin Prime customers increased their time spent in-app by up to 50%.

The deal was announced through Twin Prime’s website. Salesforce declined to comment.

Financial details were not disclosed. But given Salesforce didn’t file an 8-K, it’s probably not a huge amount. Twin Prime has raised $11.5 million so far, and was last valued at around $25 million, according to Pitchbook.

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Source:: BusinessInsider.Com

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