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Santander and HSBC backed a startup doing for global trade what Google did for advertising





LONDON — Santander announced a few weeks ago that it is making an undisclosed investment in Tradeshift, a Danish fintech company.

The Spanish bank joins HSBC, American Express, and CreditEase, China’s biggest online lender, in backing the six-year-old company. What do they all see it?

“What we do is a fairly new thing,” founder and CEO Christian Lanng told Business Insider in an interview. “We provide essentially a network to connect companies that do business together.”

Tradeshift’s platform is a little like Salesforce but for managing global trade networks. Lanng explains: “We work with some of the largest companies in the world like read more >>>

Source:: BusinessInsider.Com

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