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Some of China’s biggest celebrities have become serious investors





Many stars of China’s entertainment industry have also become serious investors.

Late last year, He Jiong set off a wave when he joined Alibaba Music. Later, Chinese rock legend Zheng Jun would join Taihe Rye Music.

This year, investment firm Star VC has become a model for this trend.

To an Internet finance company, the star power these celebrities bring is even more valuable than their funds.

Having a devoted following and appealing to the “economy of fandom” corresponds strongly with brand demand in the internet age.

Unfortunately for some companies, the effect of having a famous star running an Internet company has already lost read more >>>

Source:: BusinessInsider.Com

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