Some of China’s biggest celebrities have become serious investors
|12/25/2016||Posted by BusinessMediaguide.Com under General World News||
Many stars of China’s entertainment industry have also become serious investors.
Late last year, He Jiong set off a wave when he joined Alibaba Music. Later, Chinese rock legend Zheng Jun would join Taihe Rye Music.
This year, investment firm Star VC has become a model for this trend.
To an Internet finance company, the star power these celebrities bring is even more valuable than their funds.
Having a devoted following and appealing to the “economy of fandom” corresponds strongly with brand demand in the internet age.
Unfortunately for some companies, the effect of having a famous star running an Internet company has already lost read more >>>