Home » General World News » Spotify will now sell listeners makeup products inspired by popular music artists

Spotify will now sell listeners makeup products inspired by popular music artists





daniel ek spotify

  • Spotify, the $16 billion music streaming giant, is extending its merchandise partnership to allow artists to sell beauty products, like makeup.
  • Merchbar will offer music fans the opportunity to ‘buy the look’ of particular artists through Spotify.
  • Spotify will not earn direct revenue on the partnership. The idea is instead to give artists more opportunities to make money on the platform beyond streaming.

In times when Spotify is hotly tipped for a massive IPO, you probably wouldn’t expect it to branch out into eyeliners.

But that’s exactly what the $16 billion streaming giant announced today, as it expands its ongoing partnership with Merchbar read more >>>

Source:: BusinessInsider.Com

Comments are closed.