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THE CONVERSATIONAL COMMERCE REPORT: Chatbots’ impact on the payments ecosystem and how merchants can capitalize on them

2 chat app users

To keep pace with the ongoing shift toward e- and m-commerce, retailers are turning to chat apps, where smartphone users spend considerable time each day.

One way they’ve been accessing consumers on these platforms is through chatbots, or software programs that use business-to-consumer (B2C) text-based messaging as an interface through which customers can communicate with merchants in a question-and-answer format.

For merchants, these offerings are valuable because sales increase as customers communicate with and shop from their brand on more channels. But there’s considerable friction — in chat apps, payments offerings are limited, which means users who might be browsing in read more >>>

Source:: BusinessInsider.Com

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