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The Long and the Short of Creating Better Content





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Marketers are working hard to convince you to buy their products in the home stretch of this Holiday shopping season. While working hard is important, working smart is more effective. To work smart, marketers need to better understand how to create more effective marketing content. Those that dive more deeply into what creates better content discover that they have been operating under some serious misconceptions.

Short sells better than long = a misconception

One of the most common misconceptions is that people will not pay attention to ads or communications that have more than a minimal amount of ad copy. When asked, read more >>>

Source:: HuffingtonPost.Com

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