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The story of Volvo’s incredible transformation into a true luxury brand





Volvo S90 R Design Studio

For most of Volvo’s 90-year history, the Swedish automaker offered its loyal legions of customers well-built, safe, and practical transportation with a certain Scandinavian flair. Now, the company’s diving head-on into the world of luxury cars.

On the heels of the hugely successful introduction of the XC90 luxury SUV, Volvo introduced a new generation flagship luxury sedan — the S90 — in 2016. The S90 replaced the company’s S80 sedan. Although a rather nice car, the S80 was on sale with minimal revision for nearly a decade. Near the end of its run, the car certainly showed its age. And the read more >>>

Source:: BusinessInsider.Com

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