“The world is transforming, everything is changing:” IKEA’s UK boss on adapting to digital, 30 years in Britain, and Brexit
|10/21/2017||Posted by BusinessMediaguide.Com under General World News||
- IKEA is celebrating its 30th anniversary in Britain.
- UK CEO Gillian Drakeford says 2018 will be a year of “catch-up” for the retailer.
- Furniture giant is investing in digital and smaller stores to adapt to changing consumer behaviour.
- Drakeford on Brexit: “The world is transforming, everything is changing.”
LONDON — 2018 will be a year of “catch-up” for IKEA in the UK, according to country boss Gillian Drakeford.
“We’ve always worked on the basis that we do half, you do half, and together we save money,” Drakeford told Business Insider this week. “But of course, consumers are now wanting to shop in a different read more >>>