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This 28-year-old former Harvard grad is taking on the contact lens industry





Ashleigh Waldo12

LONDON – Contact-lens startup Waldo is launching on Tuesday, hoping to be the latest start-up to disrupt a market dominated by big, established players.

Waldo sells daily contact lenses online, but for less than the big brands. The lenses are delivered to customers’ doors within 48 hours, in compact, chic and recyclable packaging.

“We’re trying to inject fun and interest back into the eyewear industry,” says founder and Harvard graduate Ashleigh Hinde. “It’s a very complex customer journey at the moment, so we want to streamline that as much as possible.”

The contact lens industry in the UK is worth £290 million, and read more >>>

Source:: BusinessInsider.Com

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