Victoria’s Secret is abandoning the hottest lingerie trend — and it’s a brilliant maneuver
|08/18/2017||Posted by BusinessMediaguide.Com under General World News||
Young women are increasingly choosing bralettes over bras — and Victoria’s Secret is bucking the trend.
“Bralettes trend up and down and we’ll have them,” CEO Jan Singer told analysts on a conference call, as reported by the New York Post. “But we make constructed bras best and anyone can make bralettes. We get paid for construction.”
Bralettes are typically less padded than the push-up bras that put Victoria’s Secret on the map.
They’re also cheaper, which could be eroding margins — the company typically charges $25 for a bralette and $50 for a bra.
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