What We Can Expect from Online Video in 2017
|12/28/2016||Posted by BusinessMediaguide.Com under General World News||
Brian Shin, CEO and Founder, Visible Measures
Video advertising continues to build momentum with a rapid pace of innovation in ad formats and tremendous audience growth. The industry is expected to reach $15B in digital video ad spend by 2019, up from about $10B in 2016, which means that 2017 will provide a tremendous opportunity for marketers to capture consumer attention with branded video.
Looking ahead to next year, there are a few trends that are likely to be top of mind for brand marketers and advertising agencies: live video, the evolution of video measurement and, finally, the increasingly competitive battle read more >>>